How Firefox is using Pocket to try to build a better news feed than Facebook

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On this week’s episode of Converge, Pocket founder and CEO Nate Weiner tells us why he sold his company to Mozilla, and how he’s working to build a better version of Facebook’s News Feed into the Firefox browser. Pocket, which lets you save articles and videos you find around the web to consume later, now has a home inside Firefox as the engine powering recommendations to 50 million people a month. By analyzing the articles and videos people save into Pocket, Weiner believes the company can show people the best of the web — in a personalized way — without building an all-knowing, Facebook-style profile of the user.

“We’re testing this really cool personalization system within Firefox where it uses your browser history to target...

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