Microsoft Just Crammed Ads Into Windows 10 Mail. When Will They Stop?

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Whether or not it’s pre-installing Candy Crush Saga, displaying full-screen advertisements on your lock display, or displaying banner advertisements in File Explorer, Microsoft has been shoehorning ads into every inch of Windows 10. The Mail app is getting them next.

Update: Microsoft’s head of communications, Frank Shaw, simply backpedaled on Twitter. He stated “this is an experimental function that was never meant to be tested broadly and is being turned off.” As Mehedi Hassan notes over at Thurrott, this can be a unusual claim as a result of Microsoft has a detailed support page explaining these ads.

As originally spotted by Italian blog Aggiornamenti Lumia and observed by Mehedi Hassan over at Thurrott, Windows 10’s Mail app is getting a a customized ad banner at the prime of your inbox. Right here’s what Microsoft’s Mail app says about it:

The advertisements on the prime of the message record come from Microsoft. You’ll see them whether you're using a Microsoft e mail account, like Outlook.com, or an account from one other e-mail service supplier, like Google.

You possibly can solely eliminate these advertisements by paying for an Workplace 365 subscription. They have nothing to do with Outlook.com—they’ll appear regardless of which e mail account you’re using, even in case you’re using a piece e mail account.

This function is new and just in Insider builds of Home windows 10—for now. Microsoft could possibly be A/B testing—in other words, testing ads in Mail for some Windows customers, but not others, to see what the response is like (and the way much cash they’ll make.)

But, even when Microsoft is A/B testing this commercial, it’s our job as Windows customers to be upset about it and show Microsoft we aren’t completely happy. If we don’t, Microsoft will slowly place advertisements in each inch of Home windows 10 where there’s some free area. In fact, Microsoft may do this even if we’re unhappy about it.

This simply exhibits the problems with “Windows as a Service.” Microsoft would in all probability say it needs this additional income to help maintain Home windows regularly up to date, however numerous Windows customers would slightly have an ad-free operating system than fixed function updates.

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