According to Audius co-founder and main merchandise serviceman Forrest Browning, astir 95% of users “have nary thought that blockchain is adjacent involved.”
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Music-sharing protocol Audius became 1 of the archetypal streaming platforms to spouse with TikTok, allowing users to straight stock tracks to the fashionable app.
In a Monday announcement, Audius said it had partnered with TikTok successful the instauration of a caller diagnostic called TikTok Sounds. According to a Rolling Stone interrogation with Audius co-founder and main merchandise serviceman Forrest Browning, the integration volition let users to export songs created with the protocol to TikTok with 1 click, successful an effort to streamline the process.
Though Audius claims it seeks to leverage blockchain technology to reward contented creators arsenic good arsenic summation transparency connected payouts to artists, the integration with TikTok seems to beryllium much astir the euphony alternatively than pushing messages astir cryptocurrency oregon decentralized finance. According to Browning, astir 95% of Audius users “have nary thought that blockchain is adjacent involved.”
Approaching 1 cardinal monthly progressive users, TikTok reported successful July that 75% of its users based successful the U.S. observe caller artists done the app. Audius present has astir 5 cardinal monthly progressive users aft an October launch, with galore of its governance tokens allocated to creators based connected the fig of streams they generate. TikTok does not presently let users to person show royalties from streaming music, but alternatively offers opportunities for vulnerability and engagement with fans.
The integration is somewhat of a astonishing determination for TikTok fixed the app’s determination to ban cryptocurrency-based promotional content arsenic good arsenic “the promotion of each fiscal services and products” successful July. Many users learned astir the meme-based cryptocurrency Dogecoin (DOGE) from TikTok videos making the rounds past year.